a i r m a x w o r l d w i d e
Collaborator: Nike Toronto / Nike WHQ
Event: Air Max Day 2021 / Air Max Worldwide
Media: 3D Animation, augmented reality, modeling
Nike selected Will as the Canadian featured artists for their Air Max Day Worldwide Campaign, highlighting his mission to change how the Canadian creative industry can expand and make room for BIPOC creatives.
The campaign consisted of a Worldwide Live experience hosted via a micro-website featuring programming from various artists selected from around the globe, including Skepta (UK) and Travis Scott (US). For his live experience, Will curated a panel of 6 boundary-pushing, local designers and athletes to discuss the future of design and accessibility through footwear. Finally, some of Will's animation work was featured throughout the micro-website as a key branded asset.
The second half of the campaign was a photoshoot featured on Nike's homepage, app, website, newsletter, and socials. This campaign highlights WIll's passion for 3D animation and virtual reality and a desire to make it more accessible for BIPOC youth.
Documentation of the now archived website experience can be found below: